If you sell anything or your business is suffering low sales, it’s not your fault
Maybe you haven’t really understood how offers work
It’s the single most important part of your Business
The fate of your business hinges on how great your offer is
That’s why I’ll always say You are one OFFER away from smashing that goal in your business
Few people understand this offer thingy,
I’d call myself the King of Offer Hacking because I’ve generated results for myself and my clients
I’ve crafted offers that did 6-7 figures for me and my clients
And as someone who has hacked it,
I’ll be revealing to you my EXACT process
Last week Monday, I created an offer for Ugochukwu, a close friend of mine who lives here at Enugu
He wanted to hold a training on WhatsApp to teach people how to get prospects to buy their classes, courses and programs
And trust me,
Ugochukwu is very good at his stuff, he delivers real value
But he needed to make an offer to these people he wanted to help because…
If whatever you sell is good and proven to help people,
It’s your duty to make sure that those who would benefit from it – your ideal prospects must see the value in exchanging their money for what you sell
It would help them, so you must do all that is within your power to make sure that you help them
Well, back to my narration…
Ugochukwu reached out to me and I helped him craft an offer for his WhatsApp training that started yesterday
He marketed it fervently for 3 days and the offer generated him 60k pure profits in 3 Days
He made 10k pure profits on each conversion with the offer
That was the result we got for an offer that didn’t take me 2 hours to create
Today let’s look at the first step I followed to craft that offer
First of all, you need to note one important thing
Your offer is incomplete without an avatar (ideal customer)
The first question you ask yourself when you plan to sell anything is
1. Who is this offer meant for?
This powerful question would determine if you end up selling millions or having another failed campaign
Sit down first with a sheet of paper and a pen/pencil and answer the questions I’ll list below,
Questions
What is your Ideal customer’s name?
Gender?
Age?
Marital status?
what does your ideal customer do for a living?
How much does your ideal customer earn monthly?
For your product, What level is your ideal customer at? (beginner/Intermediate/Expert)
What platform does your ideal customer spend more time on?
WhatsApp /Facebook /Instagram /Twitter /YouTube (any other, specify)
How does your ideal customer prefer learning? By reading text /watching videos /listening to audio /community support
How much is my customer willing to pay for my type of product?
Now, your aim with these questions is to create a detailed description of your ideal customer.
Try to answer the questions as clear as possible.
If you are struggling with coming up with ideas,
you can ask people who you believe are in your target audience.
You can use survey monkey or Google form to get people to answer these questions.
In our next mail Tomorrow, I would show you how to use the answers to these questions to craft an offer that would sell millions too.
Oxide
The Marketing Oxygen
PS: Do follow me on these platforms:
Instagram – @chianusolomon
Twitter – @chianusolomon
Shoot me a message on whatsapp with the number – 08109815635 (I’ll gift you something)